See a real case.
Not a lecture on AI: the journey of a company that brought it into content production and turned it into a new business.
Registration openThu, Oct 22Thursday, October 22, 18:00Frosinone
With Massimiliano Montefusco, CEO of RDS
Becoming an Entertainment Tech Company in the Age of AI
From automated iPhone directing to AI agents moderating the live show. Massimiliano Montefusco, CEO of RDS, tells the story.
Limited seats. Free entry.
300
seats in the room
2,500+
people have come through Innovation Bridge
Free
entry, limited seats
The Foundation's member companies
Good to know
- When
- Thursday, October 22, 18:00
- Where
- Auditorium San Paolo, Frosinone
Open in Google Maps ↗ - Entry
- Free, registration required. Limited seats.
- Programme
- Keynote, audience Q&A, networking for registered guests only.
[ ON STAGE ON October 22 ]
Massimiliano
Montefusco
CEO of RDS
He tells the story of how RDS came to define itself as an Entertainment Tech Company.
IB INTERVIEW · 02.07.2026
Also on stage
Ivan Ambla
Developer Advocate & DevEx Engineer, Humans.tech
Innovation Bridge regulars know him: at the 29 April keynote he gave a live Claude Cowork demo on the Auditorium San Paolo stage.
[ THE KEYNOTE ]
How does communication change when AI and agentic systems step directly into content production?
A concrete case of how AI, content and technology are changing the way we communicate.
The RDS journey
Automated iPhone-based directing
Facial recognition
AI agents moderating the live show
Audio turned into video
From in-house technology to new business.
- 01A technology built for internal needs
- 02Becomes a product
- 03New business, available to other companies
How to turn a technology built for internal needs into a product and a new business, offering it to other companies to produce content and strengthen the relationship with their audience.
“[…] we have four iPhones inside a space of less than five metres.”
A full room, audience questions, networking.
The evenings of 19 February and 29 April 2026.
Why be there on October 22.
Ask your question.
After the keynote the Q&A is open to everyone. Bring the question you keep asking at work.
Stay for the people.
During networking, for registered guests only, you meet entrepreneurs, professionals and people who work with AI. Maybe your next partner.
Who you'll find in the room
- Entrepreneurs
- Managers
- Professionals
- People who work with AI
- People looking for partners and collaborations
After the keynote, stay.
Networking is for registered guests only. Entrepreneurs, professionals and people who work with AI in one place: the right moment to meet a partner, a client, a new idea.
INNOVATION BRIDGE · KEYNOTE
Entry + networking
22.10.2026 · 18:00
Auditorium San Paolo, Frosinone
Registered only · Free
Who has already been on the Innovation Bridge stage.
Guido Scorza
BOARD MEMBER, ITALIAN DATA PROTECTION AUTHORITY
Marco Trombetti
Founder & CEO @Translated
Massimo Chiriatti
CHIEF TECHNICAL & INNOVATION OFFICER, LENOVO
Matteo Flora
ADJUNCT PROFESSOR IN AI AND SUPERINTELLIGENCE SAFETY & CORPORATE REPUTATION & CRISIS
Layla Pavone
COORDINATOR OF THE TECHNOLOGY INNOVATION AND DIGITAL TRANSFORMATION BOARD, CITY OF MILAN
Alessandro Tommasi
Founder of FPS, Nos and Willmedia — formerly at Lime and Airbnb
Erica Rizziato
CNR RESEARCHER AND PRESIDENT OF IMO, A CNR SPIN-OFF COMPANY
Marco Bagalini
HEAD OF IT DEMAND MANAGEMENT, ANGELINI PHARMA
Elisabetta Bruno
CEO & Founder @Thinkable | CRM Strategist | Speaker & Lecturer
Marco Ciotoli
COO @Humans.tech
Mario De Santis
CEO @Humans.tech
Marisandra Lizzi
COMMUNICATIONS EXPERT
Alessandra Maggio
Digital Strategist, AI and Process Researcher, Lecturer and Author.
Enrico Nonino
Marketing, Brand & Communications senior executive
Teresa Potenza
Journalist, podcaster and trainer
Luca Primieri
FOUNDER, FIDO COMMERCIALISTA
Carlo Rinaldi
CMO @Humans.tech
Stefano Quintarelli
FOUNDER, RIALTO VENTURE CAPITAL
Lorenzo Sistino
FORMER FIAT CEO & ENTREPRENEUR
Barbara Carfagna
JOURNALIST AND TV HOST, RAI
Sergio Strozzi
Head of Innovation, Technology and Startups at the Ministry of Foreign Affairs of Italy
Paolo Traverso
DIRECTOR OF STRATEGIC PLANNING, FONDAZIONE BRUNO KESSLER
Mafe De Baggis
Digital strategist, copywriter and independent researcher.
Enrico Michetti
ADMINISTRATIVE LAW ATTORNEY AND UNIVERSITY PROFESSOR
Luca Barboni
Multipreneur, Author, Growth Advisor
Massimiliano Böhm
Founder & CEO, Böhm Consulting
Francesco Colicci
SENIOR LEADER, GLOBAL PROFESSIONAL SERVICES AT HOOTSUITE
Federico Favot
SCRIPTWRITER, PODCASTER, TEACHER, PROMPT DESIGNER, ENTREPRENEUR
Luigi Maccallini
Marketing, digital ecosystems, innovation. WellMakers by BNP Paribas Associate.
Riccardo Mangiapelo
SENIOR MACHINE LEARNING ENGINEER AT UNITY
Jacopo Perfetti
CO-FOUNDER, PROMPTDESIGN.IT
Filippo Primieri
CO-FOUNDER & CTO, FIDO COMMERCIALISTA
Edoardo Querci Della Rovere
CEO & FOUNDER - DIGITAL AUTOMATION SRL — Automation and robotics engineer
Domenico Ventriglia
PAGOPA PLATFORMS MANAGER & COORDINATOR AI GROUP
Frequently asked questions.
Nothing. Entry is free: no ticket and no hidden sponsor.
300 in the room. The networking after the keynote is for registered guests only.
Yes. There's an open Q&A after the keynote.
No. It's a business case, not a technical course. It speaks to people who run a company, who communicate and who work with technology.
No. No courses, no sales: ideas, cases and contacts. The keynote is the Foundation's investment in the community.
Yes, please. Each person registers with their own name.
300 seats in the room. Book yours.
Thursday, October 22, 18:00 · Auditorium San Paolo, Frosinone · Free entry
Free entry · Networking for registered guests only